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LISBON, Portugal -- Atletico Madrids only previous European Cup final appearance branded the club with the nickname that has come to encapsulate its penchant for misfortune. Beating Real Madrid in the Champions League final on Saturday may finally put that moniker to rest. Atletico was on the cusp of winning the European Cup on its first appearance in the final in 1974, leading Bayern Munich 1-0 in extra time after Luis Aragones curled home in the 114th-minute at Heysel Stadium. The Spanish club was clinging on until defender Hans-Georg Schwarzenbeck stepped up to smash home a powerful right-footed equalizer from outside the area in the 120th-minute. Without penalties to decide the champion, a replay was scheduled just two days later in Brussels. But having experienced the title slipping from its grasp in such fashion proved too much for Atletico, and it lost 4-0 to a team featuring Franz Beckenbauer and Gerd Mueller. Following the defeat, president Vicente Calderon termed Atletico "the jinxed ones" or "pupas." "We practically had the trophy in our hands," said Atletico goalkeeper Miguel Reina, father of Spain international Pepe, reminiscing of what could have been before Schwarzenbecks low shot beat him. The loss seems to have had a long-lasting effect on the club. "Atleticos history may have been different with that title, which was the first for Bayern," said former striker Jose Eulogio Garate, who played in that final 40 years ago. Atleticos history is filled with success and clouded by unnecessary turmoil and disorder. Such is Atleticos knack for dramatics that the team hymn includes the phrase: "What a Way to Suffer." One of the most famous advertising campaigns in Spain featured a young child looking up at his father to ask "Daddy, why do we support Atleti?" The father looks off in thought before the phrase "Its hard to explain" takes over the screen. During its Spanish league title winning run this season, Atletico did the near unthinkable -- it did not stumble or implode as might have been expected. Instead, coach Diego Simeones team showed the verve of a champion and a knack for coming through when it counted to secure a fourth major trophy since 2009/10 -- following two Europa League titles and a Copa del Rey. "The club is growing. Were pushing forward, building a stronger team, getting better -- despite the economic differences in this league," said Simeone, who has also relied on one of the top qualities of the 1974 team -- strength on the counter attack. Atletico won the Intercontinental Cup after Bayern spurned its invite, and it has an impressive trophy haul overall: 10 Spanish league titles, 10 Copa del Reys, one Cup Winners Cup, two Europa Leagues and two European Super Cups. "Its been seven or eight years now that pupas doesnt follow us anymore," Atletico president Enrique Cerezo said after the club secured its first league title since 1996 last Saturday. "When Calderon labeled the team that, it certainly was at that time. Maybe now they should call us the good luck ones." That could be difficult as Atletico almost seems to embrace the nickname at times, like when it celebrated the 40th anniversary of its lone European Cup final defeat last week. "Atletico does represent something different, something special," said Spanish coach Javier Irureta, who played against Bayern. "Usually they only organize homages for champions, not for the losers. "But the club is like that." Air Force 1 Black Store . He will be practicing with the Norfolk Admirals (AHL) on a conditioning assignment. - @AnaheimDucks Corey Perry has a knee sprain and will miss the next three to four weeks. Air Force 1 Yellow Cheap . And he said Sunday that players believe nobody in Sterlings family should be able to own the Los Angeles Clippers if hes gone. http://www.airforce1storesale.com/fake-air-force-1-grey-outlet.html . Various media outlets, including the Detroit Free Press, indicate a deal is close, while USA Today cited an unidentified person directly involved with the negotiations as saying the pact is for two years. Air Force 1 Green Cheap . 5 Trade Deadline is drawing closer and teams will be deciding on whether to buy or sell while figuring out which players can make the biggest difference and hold the greatest value. Air Force 1 Mens Store .com) - The Tampa Bay Buccaneers quickly found themselves a new offensive coordinator, and one thats quite familiar with the NFC South.Matt Fitzpatrick collected his maiden professional title in some style as he clinched an impressive two-shot win at the British Masters supported by Sky Sports. Final leaderboard British Masters supported by Sky Sports Fitzpatrick capped a hugely successful week at Woburn with a composed back-nine on the Marquess Course, holding off late charges from Shane Lowry and Fabrizio Zanotti to complete a wire-to-wire victory.In a week where Sky Sports joined forces with the European Tour and focused heavily on driving young engagement for golf, it was fitting that the youngest player in the field should be crowned champion. The 21-year-old, who led outright after an opening 64 and held a share of the lead after the second and third rounds, trailed for much of the final day until birdies at 11 and 12 lifted him back into the lead. Fitzpatrick was the youngest player in the field at Woburn Fitzpatrick then displayed composure beyond his years as he opened up a two-shot lead with further birdies at the 15th and 17th holes either side of a brilliant par save from a greenside bunker. Matt Fitzpatrick showed experience beyond his years as he birdied the 17th hole at Woburn to stay one shot ahead of the field at the British Masters. He perhaps fell victim to a rush of adrenalin at the last when he flew the green with his approach and splashed out to 12 feet, but closest-rival Zanotti also found the rear bunker and could not get up and down.Fitzpatrick had the luxury of three putts for the title, and he two-putted for only his third bogey of the weekend as he closed with a 68 to post a winning score of 15 under par. Matt Fitzpatrick claimed his first professional win at the 2015 British Masters and claimed it would take a while to sink in. Lowry, the highest-ranked player in the field,, struggled on the greens but still managed to get birdie putts to drop at the fourth and sixth, and made another at the 303-yard 12th despite going over the green with a booming drive.dddddddddddd.A poor tee-shot cost him his first bogey of the day at 14, but he put pressure on the leaders with birdies at 15 and 17 before a par at the last capped a 67 and earned him the clubhouse lead on 13 under.The Irishman had to settle for a share of second with Zanotti, who turned in 32 only to drop shots at 13 and 14 before getting back to 14 under with birdies at 16 and 17 which kept him within two of Fitzpatrick. Shane Lowry kept the pressure on with two late birdies But his bogey at the last cost him outright second place, while Soren Kjeldsen also finished two shots adrift after being unable to build on an outward 32, the Dane stumbling down the stretch with eight pars and a bogey at 16 in a 69.Luke Donald, one of the tournament ambassadors, threatened to mount a charge when he birdied the fourth and chipped in for another at the fifth, but bogeys at eight and 12 took him out of contention. Luke Donalds challenge stalled after two early birdies The former world No 1 got back to 11 under with birdies at 15 and 16 as he closed with a 69 to share fifth with Marcus Fraser and Mike Lorenzo-Vera, who both boosted their prize money with four-under 67s.Kiradech Aphibarnrat shared the overnight lead with Fitzpatrick, but the big-hitting Thai bogeyed the first two holes and a double-bogey at 13 ended his chances as he limped home with a 72. Young Englishman Oliver Fisher returned the best round of the day, a 65 lifting him 26 places up the leaderboard and into a tie for ninth alongside compatriots Chris Wood, who birdied three of the last four to card a 67, and Anthony Wall. Ian Poulter, the host of the British Masters, speaks to Tim Barter about an average week on the course but an exceptional week off it Lee Westwood couldnt get much going in a two-birdie, one-bogey 70 that left him on eight under, while tournament host Ian Poulter bogeyed three straight holes on the front nine and also doubled the 13th, although three birdies over the next four salvaged a 72 as he finished 11 shots behind the champion.Watch the 2016 British Masters throughout the week live on Sky Sports 4 - your home of golf. Live coverage begins with the Hero Challenge on Tuesday from 7.30pmYou can watch Englands tour of Bangladesh, plus Premier League football and the British Masters on Sky Sports. Upgrade now and enjoy three months at half price! Also See: Poulter proud of Woburn Fitzpatrick holds his nerve Donaldson wants Masters return Final round: As it happened ' ' '